If you want to create a successful customer ordering experience, you have to first walk in your customer’s shoes. Consider what they experience from when they walk in your door or log in to when they get their receipt. The customer ordering experience is just as essential to your business as your food. If customers don’t have an easy and successful ordering experience, it can lead to lost business and negative reviews. Luckily, there are things you can do to make your experience one of a kind.
To help spark your creativity on ways to boost your customer ordering experience, check out a few tips below.
If you invest in marketing channels like email and social media, you can boost your customer ordering experience. How do you this, you ask? By making your outreach personal. There are tons of little things you can do that make a big impact. Here are a few examples of things you can do:
- Offer personal discounts based on order frequency or amount spent on orders
- Save favorite restaurant location for easier ordering upon login
- Make suggestions based on a customer’s ordering history
- Communicate with customers in their native language
- Send personalized emails offering a free item on birthdays
Adding a hint of personalization can enhance the customer ordering experience and go a long way to creating customer loyalty.
Get a Restaurant Online Ordering System
For many restaurant owners, their business is their baby. It is a physical representation of the blood, sweat, and tears they pour into their business every day. So, naturally, we understand the desire to do everything yourself. However, an excellent way to boost your customer ordering experience is to invest in a restaurant’s online ordering system.
Not only will it make things easy on your staff, enabling them to spend less time on the phone and more time delivering orders, but it also pleases your patrons. A platform like qMenu allows you to manage tables and orders, your inventory, and let your customers order online and get updates in real-time. Restaurant online ordering systems show your customer that you want their business and care about their convenience.
Ask for Feedback and Use It
If you ever want to know what you can do better, ask your patrons. Their feedback is vital to your business success. The key is to take what they share and apply it to your business practices and customer ordering experience. After paying or receiving their online delivery, you can encourage them to leave reviews and ask for their honest opinion. Your customers want to feel like you genuinely value their opinion.
When you ask for feedback, you will inevitably receive a negative review. How you handle the comments will impact your customer’s view of your restaurant. Be sure to respond to these comments and resolve them quickly. Doing so will further earn your customer’s trust.
Create an Optimized Menu
A successful customer ordering experience can also be dependent on the menus your restaurant offers — or lack thereof. If you promote delivery or to-go, you need to have a menu dedicated for takeout. You may have dishes that don’t travel well, such as soups, that might spill, get soggy, or cold before reaching their destination. Either way, removing them from your takeout menu can save you a lot of stress and ensure that your customer has a positive ordering experience.
Note: Be sure to communicate these differences in your online to-go menu upfront. This sets expectations before a patron orders, resulting in less frustration.
Ensuring that your customer ordering experience is an unforgettable one — in a good way — takes a lot of fine-tuning. Customer needs and wants evolve seemingly overnight, and to be successful, you must stay on top of trends and find new ways to bring in and keep customers. We hope that our tips on boosting your customer ordering experience inspire you to create your own ideas.
qMenu gives restaurant owners the ability to control their online presence while growing their business and saving them money. We offer a restaurant online ordering system that makes managing your restaurant, orders, menu, and more at an affordable price.
Are you interested in learning more about qMenu or our services? If so, visit us at qmenu360.com.