A beautifully designed menu is an essential part of running a successful restaurant. While this might be one of the last things on your mind, this critical step of running your restaurant shouldn't be overlooked. A poorly made menu with too much text and subpar images won't inspire customers to spend more or return to your restaurant. In contrast, an optimized menu can drive sales and add the cherry on top of your diners' experience.
Include Professional Photography
There's nothing better than being able to see the food before you order it. While some restaurant owners might choose to forgo photography altogether, science simply isn't on their side. Restaurant owners who switched their menu from text-based to photo-based increased their conversion rate by 25%. This is especially important for restaurants that provide online ordering, as they can't rely on ambiance to drive sales.
Your best bet is to hire a professional photographer that specializes in food photography. They'll ensure that your restaurant's imagery is composed correctly and in alignment with your brand.
Keep Your Menu Small and Your Descriptions Simple
Try not to include too many items on your menu. Less is more! Offering fewer dishes can actually make your restaurant more successful as your menu doesn't become bogged down with the "paradox of choice."
As for extra text, people don't have the attention span to read long-winded descriptions anymore. Plus, it isn't aesthetically pleasing to have a menu that's clouded with words.
For restaurant owners who have an online ordering system, sparse descriptions are especially essential. Many people struggle to read large amounts of text on a smartphone or computer.
Allow for some space between each item so that your menu is more readable. If you're struggling with this one, consider hiring a professional copywriter. An experienced copywriter will know the most effective way to capture your customers' attention.
Use Bold Colors and Typography
Once you've caught your customers' attention with stunning photography and clear text, it's essential to consider your restaurant's color scheme. Decide which colors best match your restaurant's style and branding.
Keep in mind that different colors stimulate different moods. Do you know what type of mood you'd like to evoke? Colors are also known to stimulate the appetite in different ways. Bold, deep colors can cause people to taste the food more intensely, while sharp colors like black and white can create an air of elegance.
Make Your Menu Mobile-Friendly
Even diners who come to your restaurant's physical location are almost guaranteed to check your online menu before they step foot in your restaurant. To make a good first impression, you'll need succinct descriptions, scrollable pages, easy mobile navigation, and images that maintain their quality on small screens. In addition, you should use an online ordering system that makes it simple for customers to place orders and pay online. An online ordering system like qMenu, paired with the intuitive technology of QR codes, can take your mobile-friendly menu to the next level.
Creating an enticing design isn't that hard once you're armed with the right knowledge, strategy, and tools. Here, qMenu has you covered. We provide an ultimate online ordering solution that makes it quick and easy to optimize your menu for mobile use. In addition, qMenu also offers website design and QR integration to improve your restaurant's dine-in experience. From start to finish, we make it easy for your restaurant to keep up with the competition in today's digital world.
If you're interested in learning more about qMenu and our services, visit us at qmenu360.com.